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The Las Vegas Strip is undergoing a bit of an image change - the idea is a shift away from the exotic, foreign themes of the past to the lap of luxury for the future. Perhaps the most iconic of the theme-based casinos is the Luxor, but it is making a move to become less Egyptian.
The Luxor will soon unveil details of its new makeover, and the changes will take the property as far away from Egypt as possible. The building and its famous beam of light will stay, but research shows that customers don't care as much as they used to about exotic themes at any of the hotels in Las Vegas.
When the Luxor opened in 1993 it was a stunning achievement, and for most of the 90's, hotel companies tried to out-do one another with themed concepts from all over the globe.
Some of them, like the Treasure Island, became huge successes, while others, like the Desert Kingdom, never quite got off the ground. But now, the times are different, and customers are looking for a different kind of luxury in Las Vegas.
Full details of the Luxor makeover won't be unveiled until Thursday, but many of the changes have already happened, with the Egyptian-themed RA nightclub being replaced by the soon-to-open LAX.
The Egyptian themed restaurants, shops and shows are almost all gone; there was even some thought given to losing the Luxor name and simply calling it The Pyramid.
The Wynn Hotel was the first of the gigantic new hotels to stay away from an identifiable theme, and all the other big hotels now under construction - such as Echelon Place and Project City Center - are following a similar strategy.
Las Vegas resident and vynsane.com member Rogue II said, "I never go to the Luxor, but if I did, it would only be for some Egyptian nachos...and why the hell would they name a night club in Vegas after an airport in LA?" 
